Knowing the factors that influence the buying behavior of a supermarket's customers allows teams to make more accurate decisions and, thanks to the use of technologies like Bionline's, also to achieve increases of +300% in the conversion ratios of commercial actions.
Artículos sobre Solutions
Artificial Intelligence provides more and more value in different areas of society. Compared to traditional tasks developed with manual models, the increase in analytical capacity has opened a huge field of services to the financial sector, which relies on solutions based on machine learning to better understand the client and personalize their offers, adding a much higher value.
AI applied to business has a development opportunity that has just begun, especially in the supermarket sector. These new technologies make a reading of the data that allows companies to know their customers better thanks to the purchases they have previously made.
“Artificial Intelligence makes it possible to learn from each of the companies’ clients and generate increasingly accurate predictions by using the solution, enabling companies to achieve much higher conversion rates than the usual ones of their sector.” Find out more about the Bionline solution in the interview with José Manuel Narciso for Marketing4eCommerce. You can […]
Process optimization implies, besides cost savings, the definition of new opportunities that may yield results that are unattainable in any other way.
One of the main objectives of any business strategy is to get the most out of the company's relationship with its customers. However, their decrease in consumption or even their abandonment (measured as churn) go against the achievement of this objective.