Segmentation: the importance of clusters
Through a proper segmentation process, in addition to increasing their profit and reducing their costs, companies can avoid spoiling their brand caused by actions aimed at the wrong target audience.
Artículos sobre Key concepts
What is Big Data?
Erik Larson mentioned the term Big Data for the first time in 1989, but it was in the late 1990s that business intelligence tools to monitor and analyze business performance became popular.
What is Artificial Intelligence?
Throughout history, many scientists (such as Turing and Boole, among others) have considered the possibility of building a machine that would reach an intelligence similar to human, and that is when the concept of Artificial Intelligence or AI is born.