In recent years, Artificial Intelligence (AI) has become the new element capable of revolutionizing the world economy and companies have already begun to see the importance of knowing how to implement it into their processes if they do not want to be left out of the market.
Jose Manuel Narciso tells us about the Valencian company Bionline. In these times, marketing has quickly adapted to a society overloaded with information and its habits and the huge amounts of information that companies have about their customers.
Knowing the factors that influence the buying behavior of a supermarket's customers allows teams to make more accurate decisions and, thanks to the use of technologies like Bionline's, also to achieve increases of +300% in the conversion ratios of commercial actions.
Artificial Intelligence provides more and more value in different areas of society. Compared to traditional tasks developed with manual models, the increase in analytical capacity has opened a huge field of services to the financial sector, which relies on solutions based on machine learning to better understand the client and personalize their offers, adding a much higher value.
Bionline is committed to Artificial Intelligence (AI) to allow companies to know the tastes of their customers. It is based on a 'software' built for each industry and customized according to the type of company. It simulates the natural intelligence that businesses, retailers and banks were applying naturally for many years.
AI applied to business has a development opportunity that has just begun, especially in the supermarket sector. These new technologies make a reading of the data that allows companies to know their customers better thanks to the purchases they have previously made.