Jose Manuel Narciso tells us about the Valencian company Bionline. In these times, marketing has quickly adapted to a society overloaded with information and its habits and the huge amounts of information that companies have about their customers.
Knowing the factors that influence the buying behavior of a supermarket's customers allows teams to make more accurate decisions and, thanks to the use of technologies like Bionline's, also to achieve increases of +300% in the conversion ratios of commercial actions.
Artificial Intelligence provides more and more value in different areas of society. Compared to traditional tasks developed with manual models, the increase in analytical capacity has opened a huge field of services to the financial sector, which relies on solutions based on machine learning to better understand the client and personalize their offers, adding a much higher value.
Bionline is committed to Artificial Intelligence (AI) to allow companies to know the tastes of their customers. It is based on a 'software' built for each industry and customized according to the type of company. It simulates the natural intelligence that businesses, retailers and banks were applying naturally for many years.
AI applied to business has a development opportunity that has just begun, especially in the supermarket sector. These new technologies make a reading of the data that allows companies to know their customers better thanks to the purchases they have previously made.
“Artificial Intelligence makes it possible to learn from each of the companies’ clients and generate increasingly accurate predictions by using the solution, enabling companies to achieve much higher conversion rates than the usual ones of their sector.” Find out more about the Bionline solution in the interview with José Manuel Narciso for Marketing4eCommerce. You can […]